The Anatomy of a Failed 409A: A Founder’s Cautionary Tale
One early-stage startup opted for a low-cost provider promising a 24-hour turnaround. They received a generic report with no documentation of financials or milestones.
Months later, during a Series A round, investors flagged the valuation as non-compliant. Due diligence stalled, employee options had to be re-issued, and the company spent tens of thousands redoing its valuation—plus legal and tax support.
The lesson: shortcuts don’t scale.
Preparing for Your First 409A: A Founder’s Checklist
To ensure a smooth and defensible 409A valuation process, founders should consider gathering the following materials ahead of time:
- Cap table (updated and clean)
- Pitch deck and business plan
- Financial projections
- Key milestones (product, revenue, hiring)
- Recent financing documents
- Equity plan documents
Before selecting a provider, ask:
- Will a certified appraiser conduct the valuation?
- Do they offer audit support?
- How do they evaluate qualitative factors like business model, risk, and team?
Red Flags: How to Spot a Low-Quality 409A Valuation Provider
Not all valuation services are created equal. Be wary of providers that offer:
- Suspiciously low prices
- 24-hour turnaround guarantees
- No credentials or audit support
- Vague methodologies or valuation logic
Why a SAFE or Convertible Note Doesn’t Set Fair Market Value
If your company recently raised money through a SAFE or convertible note, you might assume that the investment price can be used as your common stock FMV. It can’t.
SAFEs and convertible notes are not priced equity. They represent either a future right to equity (SAFE) or convertible debt (note). Neither establishes FMV for common stock.
That value must be independently assessed, ideally by a third-party appraiser, especially because common stock typically carries different rights and valuations than preferred shares.
Choosing the Right Valuation Methodology for Your Growth Stage
Not every valuation uses the same method. A professional provider will tailor the approach to your company’s stage:
- Market Approach: Based on comparable companies or transactions
- Income Approach: Projects future earnings and discounts them to present value
- Asset Approach: Weighs net assets, often used for very early-stage companies
Read more about methodologies →
The Professional Solution: A 409A Processed Through Fidelity Private Shares
Fidelity Private Shares helps make 409A compliance easier, faster, and smarter.
- Vetted Experts: Connects you with qualified appraisers who deliver defensible, audit-ready reports
- Integrated Workflow: Pulls cap table and corporate data directly from your FPS platform
- Compliance Confidence: Meets IRS safe harbor standards and includes support in the event of an audit
Help protect your team. Impress your investors. Avoid painful penalties.
Schedule your 409A valuation today →
Frequently Asked Questions About 409A Valuations
How often should I get a new 409A valuation?
At least once every 12 months, or whenever there’s a material event like new funding.
What happens if my valuation is too high or too low?
A high valuation makes stock options less appealing to employees, potentially limiting your hiring ability. A low valuation that lacks support can trigger IRS penalties and hurt your credibility during audits or funding rounds.
Can my law firm or accounting firm perform my 409A valuation?
Only if they have a qualified appraiser on staff. Most do not.
Does a 409A valuation expire?
Yes. Even if nothing changes, the IRS requires a new one every 12 months to retain safe harbor protection.
409a valuations are conducted by a third party.
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